The Genocide Intervention Network puts the Darfur issue on the table using Boston Globe

The Genocide Intervention Network (GI-Net) is an organization that aims to empower individuals and communities with the tools to prevent and stop genocide. In this case study, we show how the GI-Net's community used Collactive's solution to promote the topic of Darfur in The Boston Globe.

1. Find article to promote. In this case, GI-Net chose to highlight the importance of an article written by John Prendergast for the Boston Globe online titled "A 'Plan B' with teeth for Darfur".

2. Create a campaign. Using the Collactive Campaign Manager, GI-Net decided to reach out to its community and ask them to 'Act Now' and highlight the important article.
Boston.com's 'email article' feature was used to email the story to the president's office. GI-Net intended to achieve a two-fold effect in emailing the article: firstly, it serves to petition the addressees on the issue. Secondly, it increases the chances of this story hitting the 'most emailed' list at the site.

3. Send the campaign. GI-Net sent this campaign to its community in multitude of ways. In this example we show how GI-Net exported the alert to an email and used its internal CRM system to send it to their community of 30,000 members.

4. Action Page Act Now. When community members clicked the alert GI-Net sent them, this is what they saw. The 'Act Now' button allows them to take action with a single click.

5. Results. After a couple of hours, the story GI-Net promoted reached the front page of the Boston Globe and held that place for several days!